Inside Werkschau 2021.1

As part of the Graphic team of the Business Start class of wintersemester 2020.21 we were assigned to create the new graphic identity for the Werkschau of the Industrial Design Program. With the help of the team and the constant feedback of the class we developed a funny and interactive Sketch-Identity. In this project I present my contributions and designs made for the Werkschau Identity of 2021-1. Graphic Team: Björn Heine Felipe Rojas Otero Swantje van de Ven

Felipe Rojas Otero

Datum

April 2021

Art des Projekts

Studienarbeit im Bachelorstudium

Betreuer_innen

Prof. Dominik Schumacher

Links

ABSTRACT

BEHANCE COMPLETE PROJECT
CONCEPT
POSTER DEVELOPMENT
INSTAGRAM MEDIA
GUERRILLA MARKETING (GRAFFITI AND STICKERS)
WERKSCHAU 2021

BEHANCE COMPLETE PROJECT

https://www.behance.net/gallery/115831007/Werkschau-Identity-20211

CONCEPT

For the Werkschau graphic identity concept, multiples ideas where presented in the class, after feedback and a group selection the idea of combining real objects such as products with a creative intervention such as Sketch's could give a strong meaning, where the Sketch give objects and surroundings a new meaning and interpretation. An interaction between a real and abstract world….

PDF

POSTER DEVELOPMENT

Several alternatives were done in the process looking to have the best result.The concept was evolved each time, implementing new elements such as transparency and maintaining the circle as the main composition element.

6 different process Stages were done for the Posters…..