Incom ist die Kommunikations-Plattform des Institut für Industrial Design - Hochschule Magdeburg-Stendal

In seiner Funktionalität auf die Lehre in gestalterischen Studiengängen zugeschnitten... Schnittstelle für die moderne Lehre

 Inside Werkschau 2021.1

As part of the Graphic team of the Business Start class of wintersemester 2020.21 we were assigned to create the new graphic identity for the Werkschau of the Industrial Design Program. With the help of the team and the constant feedback of the class we developed a funny and interactive Sketch-Identity.
In this project I present my contributions and designs made for the Werkschau Identity of 2021-1.
Graphic Team:
Björn Heine
Felipe Rojas Otero
Swantje van de Ven

BEHANCE COMPLETE PROJECT

CONCEPT

For the Werkschau graphic identity concept, multiples ideas where presented in the class, after feedback and  a group selection the idea of combining real objects such as products with a creative intervention such as Sketch's could give a strong meaning, where the Sketch give objects and surroundings a new meaning and interpretation. An interaction between a real and abstract world….

POSTER DEVELOPMENT

Several alternatives were done in the process looking to have the best result.The concept was evolved each time, implementing new elements such as transparency and maintaining the circle as the main composition element.

6 different process Stages were done for the Posters…..

INSTAGRAM MEDIA

GUERRILLA MARKETING (GRAFFITI AND STICKERS)

WERKSCHAU 2021

Ein Projekt von

Fachgruppe

Bachelor Industrial Design

Art des Projekts

Bachelor project

Zugehöriger Workspace

BID: Business Start /Werkschau WiSe 2021

Entstehungszeitraum

Sommersemester 2021

Keywords